Given my blog entry just last week it's timely to see some research on this front. A report on offensive advertising issued just this month in the UK by ASA and Ipsos MORI provides the hard numbers behind the sense that charities need to "break through" the media noise, but can sometimes go too far.
The key stat for me? Only 16 per cent of adult respondents said they had been offended by an advertisement in the previous year. Perhaps that's too high, but when balanced against the need to ensure vital charitable messages get heard it seems a fair price to pay from my point of view.
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